Omotesando: A look at the market and current sale listings

Omotesando 1

Omotesando is one of the most sought-after retail and residential addresses in Japan, and is the most in-demand location for our clients. It has a vibrant cafe and shopping scene, while also offering laid-back, quiet neighbourhoods filled with a mix of old and new homes, small boutiques, galleries and restaurants. 

Unfortunately, being the most popular location means that supply is very limited, and becoming part of Japan’s most fashionable neighbourhood means buyers are up against a lot of strong competition. Earlier this year a low-rise condominium in Minami Aoyama 5 Chome went on sale. The 20 apartments offered for sale received 193 offers from buyers, with one apartment receiving 63 offers. Apartments had an average price of around 2,300,000 Yen/sqm when new.  The building, The Parkhouse Gran Minami Aoyama, is still under construction and will be completed in late 2016. 


Residential land in Omotesando ranges from 1,500,000 ~ 2,500,000 Yen/sqm for sites suitable for single homes. Expect to pay more the closer you get to the station.

The standard land price (kijun-chika) for a survey site located at Minami Aoyama 5-1-27 (near the Omotesando intersection) was 11,600,000 Yen/sqm in 2015, up 20.2% from 2014. Meanwhile, a residential site in Minami Aoyama 4-26-18 (near Nezu Museum) increased by 8.1% from 2014 to 1,470,000 Yen/sqm.

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Omotesando Real Estate

Omotesando is Japan’s fashion district. It is home to the flagship boutiques of some of Japan’s top designers as well as international luxury labels such as Prada, Givenchy and Balenciaga. The area also has educational facilities including the Aoyama Gakuin University, British School and the United Nations University.

The Omotesando neighbourhood, which includes Minami Aoyama, Kita Aoyama and Jingumae, is the most desirable and sought-after area to live in central Tokyo. Demand for both new and old properties is high while supply is extremely limited. Development sites are also in short supply which is limiting future supply. The majority of residential properties that appear on the market in this area are apartments. The luxuriously designed multi-million-dollar homes in this area are tightly held and rarely offered for sale.

The following is a selection of apartments, houses, land and investment properties for sale in the Omotesando area:

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