Foreign visitors represent an important of the tourism industry in the areas surrounding Mt. Fuji. The Mt. Fuji Visitor Center in Yamanashi Prefecture reported that the number of foreign visitors to the center between April and September, 2011, fell 77% from a year earlier to 20,650.
Chinese tourists typically make up the majority of foreign visitors to the Mt. Fuji area, however, the number of Chinese visitors fell by 78% to 10,300. Fuji Kyuko, a tourism company that operates in conjunction with the Visitor Center, had opened a sales office in Shanghai in July, 2010, but the effects of the March disaster continue to have a negative effect on their business.